Become a Digital Marketing Expert (Facebook Ads, YouTube, Google, TikTok) in 10 Days

▶ Preview First 5 minutes of Lecture 1: Day 1: How Pakistanis Buy Online

Course content 11 lectures

1. 01
   Day 1: How Pakistanis Buy Online

   Pakistan mein log online kaise khareedte hain? Marketing aur digital marketing ka farq, Pakistan ke internet numbers, Philip Kotler ka 5A customer path, Ayesha ki Eid shopping story, trust aur Cash on Delivery, RACE funnel aur Daraz 11.11 ka real example. Aakhir mein activity, quiz aur homework.
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2. 02
   Day 2: Know Your Customer & Your Offer

   Apna asli customer kaun hai aur use kya bechna hai? Kotler ka STP, market ko 4 tareeqon se baantna, customer persona (Sana, 24, Lahore), Christensen ka Jobs to be Done, Osterwalder ke pains aur gains, positioning aur USP, Hormozi ki value equation, aur bakery ki "Birthday Box" offer ka real example. Aakhir mein activity, quiz aur homework.
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3. 03
   Day 3: Content & Copywriting

   Aise alfaaz kaise likhein ke log scroll karte karte ruk jayein? Content vs copy, Ogilvy ke headlines aur hooks, features vs benefits, AIDA aur PAS formulas, Donald Miller ka StoryBrand, 5 qism ke hooks, customer ki zubaan mein likhna, mazboot CTA aur content mix. Aakhir mein activity, quiz aur homework.
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4. 04
   Day 4: Organic Social Media

   Bagair paise kharch kiye Facebook, Instagram aur TikTok par logon tak kaise pahunchein? Organic vs paid, Gary Vaynerchuk ka Jab Jab Jab Right Hook, sahi platform chunna, profile aur bio formula, feed posts kaise chunti hai, 4 formats, short video recipe, Austin Kleon ka Show Your Work, Pakistani content calendar, community aur WhatsApp Business, consistency, insights aur 5 ghaltiyan. Aakhir mein activity, quiz aur homework.
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5. 05
   Day 5: Meta Ads (Facebook & Instagram)

   Facebook aur Instagram par paise laga kar sahi logon tak tezi se kaise pahunchein? Setup aur Meta Business Suite, Boost vs Ads Manager, campaign/ad set/ad, 6 objectives, audiences (core, custom, lookalike), Eugene Schwartz ke cold/warm/hot audiences, budget aur learning phase, creative, Birthday Box ki click-to-WhatsApp campaign, CPM/CTR/CPC/ROAS ka hisaab, testing, scaling aur Meta ad policies. Aakhir mein activity, quiz aur homework.
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6. 06
   Day 6: Google, YouTube & TikTok Ads

   Un logon tak kaise pahunchein jo aap ki cheez dhoond rahe hain? Demand create vs capture, search intent, Google search ads aur Quality Score, keywords, match types aur negative keywords (Marcus Sheridan: They Ask, You Answer), search ad likhna, Google Business Profile, YouTube skippable/bumper/Shorts ads, TikTok ads aur Spark Ads, sahi platform chunna, tuition centre ki misaal, UTM tracking aur 5 ghaltiyan. Aakhir mein activity, quiz aur homework.
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7. 07
   Day 7: Website, SEO & Selling

   Aisa page kaise banayein jo visitors ko customers bana de? Website kyun (rented vs own land), Shopify/WordPress aur Pakistan mein payments, Daraz, Steve Krug ka Don't Make Me Think aur landing page, mobile first aur speed, product page, checkout aur COD confirmation, conversion rate, SEO ke 3 hisse, keyword research aur long-tail keywords, title tag aur meta description, Google ka E-E-A-T, technical SEO aur 5 ghaltiyan. Aakhir mein activity, quiz aur homework.
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8. 08
   Day 8: WhatsApp, Email & Influencers

   Customers ko baar baar wapas kaise layein aur doosron tak baat kaise pahunchayein? Retention, Seth Godin ki Permission Marketing aur opt-in, WhatsApp Business (catalog, labels, broadcast lists), list banana, 5 qism ke messages, Sara ki Birthday Box journey, email ke 3 zaroori emails, influencers ke 4 darje, brief aur discount codes, paid posts ki labeling, Jonah Berger ki Contagious (STEPPS), referral program aur measurement. Aakhir mein activity, quiz aur homework.
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9. 09
   Day 9: Analytics & Testing

   Numbers parh kar sahi faislay kaise karein? Eric Ries ka Build-Measure-Learn, vanity vs actionable metrics, funnel leaks, AOV/CAC/LTV, free tools, weekly dashboard, attribution, A/B testing, Sean Ellis ka ICE score aur weekly review. Aakhir mein activity, quiz aur homework.
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10. 10
    Day 10: Your Marketing Plan

    Ab sab kuch jor kar apna marketing plan banayein! PR Smith ka SOSTAC framework, SWOT analysis, SMART goals, RACE tactics, budget split, 90-day roadmap, weekly routine, KPIs aur digital marketing mein career paths. Aakhir mein final quiz aur course ka closing.
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11. 11
    Bonus: Meta (Facebook) Ad Step by Step

    Asli Meta Ads Manager screen par shuru se aakhir tak ek mukammal Facebook ad banana seekhein: objective, manual setup, budget aur bid strategy, special ad categories, conversion location, performance goal, daily budget aur schedule, audience controls aur interests, placements, Facebook Page/Instagram identity, image upload aur crop, primary text, headline, call to action, tracking, preview, Review defaults aur Publish. Har option ka matlab aur beginners ke liye behtareen setting.
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